Teach For Bangladesh Official Website

Role: UX/UI Designer Lead | Timeline: 20 weeks |  Platform: Desktop and Mobile Website with eComm

Challenge: Teach For Bangladesh Organization reached out for UX/UI needs in reimagining their official website. The three objectives being: educate the public of the organization’s impact, recruit high-level fellows, and attract large and small scale doners and sponsors.

Their original website lacks flow, and organization. The messaging was unclear and external links were frequently broken. With the exception of the logo, the overall look and color pallet of the Teach for Bangladesh branding required a full redesign.

Product: 
A fully fleshed and user-friendly website on desktop and mobile devices for Teach For Bangladesh, an education non-profit.

DESIGN PROCESS

UNDERSTANDING THE CLIENT

UNDERSTANDING THE USER

Preliminary screening surveys and user interviews were conducted amongst the target audience to guide in proactive design.

User testing allowed for specific design for specific user pain points. After several rounds of surveys, interviews, card sorts, and storyboards, the final list of application features included:

USER PERSONAS

Specific personas were created to reflect the average zoo visitor and their needs and wants. These help the client connect with their target audience and understand the flow of design through a specific user journey portrayed via personal narratives. 

IDEATIONS

Design studios were conducted in collaboration with other UX designers and tested with target audiences to find the most cohesive flow with the original mobile app.

ORIGINAL ICONOGRAPHY

The Zoo's current iconography were not at all cohesive or constructive. With National Zoo Interactive, 100% original icons were designed to help the user navigate within the application and its features.

Current Zoo Icons

Original NZI Icons

HIGH FIDELITY MOCK-UPS

FUTURE ENHANCEMENTS

  • Gamification feature similar to Pokemon-Go

  • Photo/video capture and sharing

  • Discussion forum

  • Partnership and links with other Smithsonian Institutes